Juicero Press

A Wi-Fi-connected juice press launched in 2016, with a simple white housing by Yves Béhar's fuseproject around an industrial-grade pressing mechanism. It requires proprietary sealed produce packs and a subscription service.

Design, scored.

1. Form Quality74

   The heavily rounded head and the arched cantilever base follow one logic with clean transitions, and the pressing mechanism is concealed with mature handling.

   Confidence 70%

2. Proportion65

   Head and base have a clear hierarchy and the button is centered, but the center of gravity sits noticeably high, making it look slightly top-heavy.

   Confidence 60%

3. Color / Material / Finish73

   Matte light gray-white with small orange accents ties in with the produce-pack packaging system and suits its premium kitchen positioning.

   Confidence 60%

4. Function Integration65

   The button, spout and cup space are integrated into one form and the mechanism is fully hidden; how the packs are loaded could not be assessed.

   Confidence 50%

5. Ergonomics60

   A single button gives a clear point of operation, and the cup height and position are intuitive; loading and removing packs could not be assessed.

   Confidence 50%

6. Innovation69

   Compared with contemporary vertical auger and centrifugal juicers, whose chambers and cutting discs are exposed, the pack-pressing cantilever head is clearly differentiated.

   Confidence 60%

7. Brand Identity69

   The reversed-E wordmark, the body and the pack layout form a consistent visual system.

   Confidence 60%

8. Emotional Appeal65

   Soft radii and light matte surfaces convey a quiet, clean kitchen character; the emotional expression is clear but restrained.

   Confidence 60%

9. Visual Clarity74

   The relationship between the single button, the spout and the cup position reads at a glance, and the interface is minimal; the pack opening is not intuitive.

   Confidence 70%

Market, sourced.

• Time on the market

  2016–2017

  Worked out from the launch and end dates in the sources.

  “It launched in 2016 at $699 for the machine, plus a recurring subscription of single-serve produce packs delivered to your door.”

  depix.ai — Juicero built a $400 wifi press with 400 custom parts — then a reporter squeezed the same juice out of the pack by hand | Depix Blog ↗

  Collected 2026-10-10 · Confidence 50%

Where it sits among the cases